LabCampus, SXSW and analog human assets

The LabCampus team are back from SXSW and what an event it was! A particular highlight was the panel discussion we hosted on Sunday 10th March. And anyone wanting to know “Is the Future of Technology Human?” was there.

Dr. Marc Wagener, Managing Director LabCampus, was joined by the strong tech minds of Olaf Groth, Professor of Strategy, Innovation and Economics at HULT International Business School, Fábio Duarte, MIT Senseable City Lab, and Ryan Kelly, Virgin Hyperloop One.

From dystopian hype to transhuman empowerment, cognitive technology to human analog assets, the debate certainly covered a lot of ground. Our sincerest thanks to our panel experts.

What made the event so special? SXSW is a world renowned digital conference in Austin, Texas. With speakers on anything from Intelligent Future to Social & Global Impact by way of Blockchain and Music Marketing, the festival offers something for everyone. It’s a melting pot for start-ups, multinationals, investors, trendsetters and scouts, influencers and press agents. An ideal platform for LabCampus! And the footage proves it.

While the event may now be over, we’ve certainly taken home some lasting impressions: SXSW is proof of the energy generated when people, business, ideas and innovation converge. And it’s an energy that LabCampus will soon be channeling into its own unique cosmos the other side of the Atlantic. 


Panel Discussion with Marc Wagener (LabCampus), Olaf Groth (Hult International Business School), Johannes Kuhn (Süddeutsche Zeitung), Ryan Kelly (Virgin Hyperloop One) and Fábio Duarte (MIT Senseable City Lab), LabCampus @ SXSW

Audio Recording

Here you can hear the audio recording of the complete panel discussion "Is the future of technology human?", Marc Wagener (LabCampus), Olaf Groth (Hult International Business School), Johannes Kuhn (Moderator), Ryan Kelly (Virgin Hyperloop One) and Fábio Duarte (MIT Senseable City Lab), LabCampus @ SXSW

LabCampus and Bayern Design - Creating the mobility of the future

Bavarian design and innovation has been on show in Terminal 2 since December 2018 and was officially opended by Hubert Aiwanger, Bavarian State Minister for Economic Affairs, Urban and Regional Development and Energy at 15th of January 2019. The exhibition will remain for all to see for an entire year. Exciting designs for the mobility of the future kick off the series of exhibitions – from vertical take-off planes to robot vehicles. LabCampus also makes an appearance as a future platform for innovative mobility.

In collaboration with the well-known Senseable City Lab of the Massachusetts Institute of Technology (MIT), the LabCampus will be developed into a smart city, an ideal test field for the mobility solutions of tomorrow. Autonomous driving, e-mobility, sharing and pooling concepts as well as innovative micro-mobility become reality here.

  • Opening of the Exhibition "Simply Move“ at Terminal 2 of Munich Airport - Dr. Michael Kerkloh, CEO Munich Airport (right), Hubert Aiwanger, Bavarian State Minister for Economic Affairs, Urban and Regional Development and Energy (middle) as well as Dr. Kilian Steiner, Director Public Affairs bayern design GmbH

LabCampus cooperates with Massachusetts Institute of Technology to develop a smart city concept

On November 1, LabCampus and the renowned Senseable City Lab, at the Massachusetts Institute of Technology (MIT), signed an agreement to provide conceptual support for the establishment and development of the new innovation campus. Under an initial three-year cooperation agreement, the MIT Senseable City Lab, based in Cambridge, MA, will act as a research partner, supporting the team in Munich as it turns the campus into an innovative smart city. The aim is to build an ideal urban environment offering optimal conditions for people and companies to work together efficiently, creatively and –above all– under one roof. This will provide a setting to design and develop products and services for the world of the future and to test them onsite. To make this a reality, LabCampus GmbH will work with MIT to establish a future-ready infrastructure right from the start, focusing on state-of-the-art technologies in the areas of energy, mobility and urban planning as well as the connectivity between them for optimal sustainability and livability for the users.

Dr. Marc Wagener (left), Managing Director of LabCampus GmbH and Professor Carlo Ratti, Director of MIT Senseable City Lab, signing a cooperation agreement on November 1, 2018

LabCampus at the Expo Real

Europe`s biggest B2B trade fair for property and investment took place on October 8-10, 2018 in Munich. LabCampus was there for the first time with its own trade fair presentation at the Munich Airport stand. Dr. Marc Wagener, Managing Director of LabCampus GmbH, presented the LabCampus innovation ecosystem to an international audience of trade fair visitors here on the second day of the trade fair. LabCampus was able to gain lots of new contacts and interesting conversations and called this trade show a success.

Experience more about Expo Real

LabCampus as part of the DLD conference Singapore

The first DLD (Digital, Life, Design) Conference was held in Singapore on October 1st. The internationally renowned conference and innovation platform was organized by the Munich media group Hubert Burda Media and brought together investors, founders, artists, scientists and technology companies. During a panel discussion about smart cities, Dr. Marc Wagener, the Managing Director of LabCampus GmbH, discussed with representatives of the Massachusetts Institute of Technology (MIT) and Pictet about the future city of tomorrow.

Experience more of the DLD Conference

LabCampus at the Day of the Bavarian Industry in Brussels

At the Day of the Bavarian Industry on 26 September 2018, companies and associations from Bavaria will have the opportunity to present their products and services at European level in Brussels. As Managing Director of LabCampus GmbH, Dr. Marc Wagener will present the innovation campus to Bavarian industry representatives, representatives of the EU Commission and Council and Members of the European Parliament. Executives from renowned Bavarian companies such as Audi, BMW, Infineon, MAN, Rohde & Schwarz and the Landesverband Bayerischer Transport- und Logistikunternehmen (LBT) (association of Bavarian transport and logistics undertakings) are expected to attend this international meeting.

LabCampus at Future Travel Experience Las Vegas

The leading international exhibition and conference for airlines, airports, terminal designers, architects and other stakeholders from the travel industry took place in Las Vegas from September 10 - 12. Sarah Wittlieb, Vice President Innovation and Creation at LabCampus GmbH, spoke about the airport of the future and appeared with representatives from BMW Design Works, Japan Airlines, Orion Span and Virgin Hyperloop One as member of a panel discussion. The Global Future Travel Experience focusing this year on the theme "Disrupt, Or Be Disrupted" provides a unique platform for placing the innovation services offered by Munich Airport in North America.

VBW Business Excellence Day 2018

Bavarian companies demonstrated their competence in implementing future technologies at Business Excellence Day 2018 in Munich. Executives from key Bavarian companies and institutions such as FIT AG, eos, Brose, TU Munich, Fraunhofer Institut or Munich University of Applied Sciences spoke about digital transformation, new manufacturing methods and the change from product-oriented to customer-centric thinking in production. As member of the expert panel, Dr. Marc Wagener provided a guide to the services offered by LabCampus at the Haus der Bayerischen Wirtschaft Conference Centre on July 23. 

Go-ahead for LabCampus

At Munich Airport a cross-company and cross-industry ideas center is being created with LabCampus, where everything revolves around innovation. This visionary project was officially launched on March 8 with an inaugural multimedia event.

At LabCampus in the Airsite West area, the intention is for companies and research institutes, start-ups and global players, creatives and investors to come together. Go-ahead for the project was officially given by Bavaria's Minister of State for Finance Albert Füracker, Airport President and CEO Dr. Michael Kerkloh and Thomas Weyer. The some 200 guests included many representatives from the world of politics and industry.

Representatives of potential partner companies discussed their vision of LabCampus on the podium. Participants in the round of talks were Professor Dr. Kathrin M. Möslein (Friedrich-Alexander-University Erlangen-Nuremberg), Michael O. Schmutzer (Managing Director Design Offices GmbH), Dr. Roland Busch (Member of the Managing Board Siemens AG), Catharina van Delden (Managing Director innosabi GmbH) and Anja Schneider (Global Vice Präsident SAP).

LabCampus Launch Event

In essence LabCampus is for me the vision of a location, where individual innovators and innovation initiatives but also research and development centers of global companies meet and drive forward new developments.

Prof. Dr. Kathrin M. Möslein

Prof. Dr. Kathrin M. Möslein

Vice President Friedrich-Alexander-University Erlangen-Nuremberg

LabCampus could become an ecosystem, in which both individuals and organisations make cultural change happen.

Prof. Ulrich Weinberg

Prof. Ulrich Weinberg

Director HPI School of Design Thinking

Every company is currently undergoing change as a result of digital transformation. Apart from economic considerations, this will also help to shape a better future for everyone.

Catharina van Delden

Catharina van Delden, 

Founder and Managing Director innosabi GmbH