The "Terminal Testlab" offers partners a rare opportunity to present the general public with innovative product developments and—more importantly—have them tested out on site. Situated directly in the security area, this buzzing terminal location offers very special test conditions—not to mention a highly relevant, international target audience. The Testlab invites passengers to interact with innovative product- and service developments which can all be tested there and then. For our partners, the experience is about collecting valuable feedback as a means of conducting market research, beta testing, and further studies.
From February 1-29, 2020 the first Testlab exposed the topic of "Digital Security". And our exhibition partners; ComCode, IABG, ZD.B, and ISH used the opportunity to present their digital security products and solutions.
Around 13,000 visitors visited the Testlab in February and nearly 22,000 passengers battled it out against an AR installation that replicated virtual robots trying to steal data or inject malicious software.
If you would like to learn more about the "Terminal Testlab" or even play a more active role as a future partner—reach out! We'd love to hear from you.