3.2.1 General information on cookies
Cookies are small files in which certain information is stored either in open or encrypted form. Cookies are sent from the server to your computer and stored there. They initially serve to identify the computer from which our website was accessed. If you log in to our website, cookies serve to notify the server of your login and check the authorizations to retrieve the page.
Cookies can help to improve communications between our server and your computer and therefore make it easier to use our website. Cookies also make it possible to track the path of a user across various pages of the website and possibly across various websites. In addition, cookies can store information of any kind.
Cookies can originate not only with the operator of the website but also with third-party providers. In your browser you can display a list of the cookies stored on your computer, delete some or all of these cookies, or select settings to deactivate or limit the storage of cookies. Please note that some functions (e.g. the login) will not work, or will not be fully functional, if you deactivate the storage of cookies.
Every cookie has an expiry date when it is no longer valid and will be automatically deleted. Details on the expiry dates for certain cookies are described in the sections below.
Consent management tool
You can object to the processing. You have the right to object to reasons arising from your particular situation. To object, please send an email to email@example.com.
3.2.2 Analytical cookies used on our websites
220.127.116.11 Google Analytics
This website uses Google Analytics, a web analysis service of Google LLC, 1600 Amphitheatre Parkway Moun-tain View, CA 94043, USA ("Google"). Google Analytics uses the cookies described above. They are stored on your computer for up to two years and enable us to analyze how you use our website. The information generated in this way through your use of this website is generally transferred to a Google server in the USA and stored there for up to 14 months. However, through the activation of IP anonymization on this website, your IP address will be truncated by Google within the EU member states and other signatory states of the Agreement on the European Economic Area. The full IP address will be transferred to a Google server in the USA and truncated there only in exceptional cases.
At present the EU Commission has not yet adopted an Adequacy Decision confirming that the USA generally offers an adequate level of data protection. However, Google has made a commitment to comply with the Privacy Shield Framework between the EU and the USA as set forth by the US Department of Commerce on the collection, use and retention of personal data from EU member states. Further information is available on the Google support page.
On our behalf, Google will use the information collected to evaluate your use of the website, to compile activity reports on the use of our website, and to provide other services related to website activity and internet use.
Further information on the handling of user data by Google Analytics is available in the Google privacy statement.
The legal basis for the data processing associated with our use of Google Analytics is Art. 6 Par. 1 sentence 1 f) GDPR (balancing of interests based on our legitimate interest in continually adapting the design of the website in accordance with the interests and needs of our users).
You can opt out of the retention of the data collected by Google Analytics related to your use of the website (including your IP address) by downloading and installing the browser plugin available here.
Google Analytics demographics and interests reporting
In addition to the standard version of Google Analytics, we also use Google Analytics Demographics and In-terest Reporting. For this purpose, Google uses a DoubleClick cookie if one is stored on your computer. Through this service, we receive reports from Google with information on which visitor groups (interests, age groups) visit our website and what interests them there, for example. We use this information to better serve our target group. You are not personally identified in these reports.
When using our website, you consent to this use of data in the context of Google Analytics (Demographics and Interests Reporting).
You can prevent your visit from being included in our reports by opting out of Google Analytics tracking as described above.
You can also find information on how Google uses data and how to disable or monitor the use of your data in the information on how Google uses information from sites or apps that use Google services.
The privacy of our users is very important to us. Consequently, the IP address is anonymized by etracker at the earliest possible stage and the login and device IDs are converted to a unique key. This cannot be associated with an individual person, however. The data are not used for any other purposes, merged with other data or forwarded to third parties.
The legal basis for the data processing associated with our use of etracker services is Art. 6 Par. 1 sentence 1 f) GDPR (balancing of interests based on our legitimate interest in continually adapting the design of the website in accordance with the interests and needs of our users).
You can object to the data processing described above at any time to the extent that such processing involves personally identifiable data. Opting out in this way will not result in any disadvantages for you. You can deactivate the etracker at any time using the data protection settings of the Consent Manager.
You can find further information on data protection at etracker.
The privacy of our users is very important to us. Consequently, the user's IP address is anonymized by Matomo at the earliest possible stage. The data are not used for any other purposes, merged with other data or forwarded to third parties.
The legal basis for the data processing associated with our use of Matomo services is Art. 6 Par. 1 sentence 1 f) GDPR (balancing of interests based on our legitimate interest in continually adapting the design of the website in accordance with the interests and needs of our users)
You can object to the data processing described above at any time to the extent that such processing involves personally identifiable data. Opting out in this way will not result in any disadvantages for you. Click on the button below to view the privacy statement of InnovationPilot, where you can deactivate Matomo:
3.2.3 Pixels and advertising cookies used on our websites
18.104.22.168 Google Ads
Our website uses Google conversion tracking. If you have reached our website via an advertisement placed by Google, Google Ads will set a cookie on your computer. The cookie for conversion tracking is set when a user clicks on an ad placed by Google. These cookies lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of our website and the cookie has not yet expired, we and Google can recognize that the user clicked on the ad and was redirected to this page. Every Google Ads customer receives a different cookie. Cookies cannot therefore be tracked via the websites of Ads customers.
The information obtained using the conversion cookie is used to create conversion statistics for ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, you will not receive any information that can be used to personally identify users.
You can find more information on the handling of user data on Google Ads in Google's data protection declaration.
22.214.171.124 Bing Ads
On the website we use technologies from Bing Ads (bingads.microsoft.com), which are provided and operated by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA ("Microsoft"). Microsoft places a cookie on your device if you click on a Microsoft Bing ad. Microsoft and we can see in this way that someone clicked on an ad, was redirected to our website and reached a predetermined landing page. These cookies are not used for personal identification, only the total number of users who clicked on a Bing ad and were then forwarded to the target page can be evaluated. The landing pages are typically booking or registration confirmation pages (e.g. when booking a parking space or an event ticket).
You can prevent the collection of the data generated by the cookie and related to your use of the website as well as the processing of this data by Microsoft by using the following link http://choice.microsoft.com/de-DE/opt-out your Declare contradiction. Further information on data protection and the cookies used by Microsoft and Bing Ads can be found on the Microsoft website.